Vision:

Establish Edmonton as the best urban centre in the world to ride a mountain bike

Mission:

EMBA provides leadership and advocacy in the areas of building and maintaining single-track in the North Saskatchewan River Valley as well as promoting the development of permanent bike parks.

Values:

EMBA is about Cooperation, Partnership, Sustainability, Enviromental Stewardship, Volunteerism, Enjoyment, Friendship, Legal Trails, Single Track and Two Wheeled Joy.